3rd International exhibition of fabrics and textile materials

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28 - 30 Аugust, 2017

Moscow, EXPOCENTRE, pavilions 7.1, 7.2

BUSINESS PROGRAM OF THE EXHIBITION

Within the framework of the INTERFABRIC-2017.Autumn exhibition a rich three-day Business program will be presented to the attention of visitors and participants. Participation in the program is for registered participants only.

BUSINESS PROGRAM *

3rd International Exhibition of Textiles and Textile Materials

INTERFABRIC-2017.Autumn

The workshop on improving the efficiency of representatives of the light industry and creating competitive Russian products

 

 Date: August 28-30, 2017

Venue: Moscow, Krasnopresnenskaya naberezhnaya, 14, Expocentre Fairgrounds, Pavilion 7, Press Center Hall

 

(Western entrance, as well as the entrance from the side of the Krasnopresnenskaya naberezhnaya)

 

AUGUST 28

(Monday, 1:30 pm – 6:00 pm)

 

Topics of the day: Support measures and financing. Import of raw materials and customs procedures.

 

1:30 pm- 3:00 pm

 

SESSION ‘Measures of State Support and Opportunities for Financing Enterprises in the Light Industry’

 

Issues for discussion:

 

  • Domestic light industry is one of the priority branches of the Russian economy, requiring state attention
  • The current situation in the domestic light industry. Opportunities and prospects
  • Necessary conditions for creating competitive Russian products, results and prospects for import substitution
  • Mechanisms of concessional lending and financing of the industry
  • The role of development institutions and industrial infrastructure projects in support of the industry
  • Programs of the Industrial Development Fund and the Corporation MSP for enterprises of the industry
  • Programs to support and promote Russian enterprises in the domestic and foreign markets

Invited to participate:

 

  • EVGENY RYZHOV, Director of the Department for the Development of Domestic Trade, Light Industry and Legalization of Products Turnover of the Ministry of Industry and Trade of the Russian Federation
  • ANDREY RAZBRODIN, the President of the Russian Union of Entrepreneurs of Textile and Light Industry, a member of the Public Chamber of the Russian Federation
  • NATALYA LARIONOVA, Member of the Board, State Secretary – Deputy General Director of JSC Corporation MSP (Federal Corporation for the Development of Small and Medium Enterprises)
  • ROMAN PETRUTSA, Acting Director of the Industrial Development Fund
  • PAVEL GUDKOV, Deputy Director General of the Foundation for the Promotion of Small Forms of Enterprises
  • KONSTANTIN EVSTYUKHIN, Director for Export Projects Support “Russian Export Center”. TOPIC: “Support programs for export projects for the light industry enterprises”
  • Representative of SBERBANK LEASING, (speaker to be confirmed). TOPIC: “The use of leasing in the mechanisms of state support of technical re-equipment of light industry enterprises”
  • VASILY ZHURAVLEV, General Director of PromInExpo, Technopark Kuntsevo. TOPIC: “The project of creating a profile site for textile enterprises and approaches to the development of industry companies”
  • MARINA VOLKOVA, Head of Development of Stupino Kvadrat, “Industrial Infrastructure and System Integrator of State Support Measures”

 

Participants of the discussion:

 

  • IVAN STEPANOV, Deputy General Director of JSC Sudar for Economics and Finance. TOPIC: “Problems and prospects of import substitution in the garment industry”.
  • SERGEY BABICHEV, Executive Director of the PRIME Factoring Group. TOPIC: “Practice and possibilities for financing Russian enterprises”
  • NATALIA VSTOVSKAYA, TOPIC: “Practice and consultations on the use of programs and measures of state support for the light industry”.

3:00 pm – 6:00 pm

 

PRACTICUM on the purchase of fabrics and customs regulation of import and export operations from the leading experts.

 

Issues for discussion:

 

  • International cooperation in the light industry, purchase of fabrics, customs regulation of import-export operations
  • A workshop with the participation of the FCS, logistics consultants, representatives of industry companies.
  • The main barriers of the purchase of fabrics and textiles abroad
  • Tax schemes and customs clearance

Participants:

 

  • V. BALANDINA, Head of the Center for Support of Foreign Economic Activity and Regional Development. TOPIC: “Analytics of changes in the customs legislation regulating the import and export of fabrics, raw materials for their production and other products and goods of textile and light industry”
  • I. SELEZNEV, Head of the Main Department of Customs Control after the release of goods of the FCS of Russia. TOPIC: “Customs value, declaration of customs value, adjustment of customs value, confirmation of customs value – the practice of the FCS of Russia. Changes expected in the established order in connection with the entry into force of the New Customs Code. The practice of selective application of measures to minimize risks”
  • SHKLYAEV S.V., Head of the Office of Trade Restrictions on Foreign Exchange and Export Control of the FCS of Russia. TOPIC: “Certification and conformity assessment when importing textile and light industry goods to the territory of the Russian Federation”
  • KUROCHKINA, vice-president of the Customs & Corporate Lawyers partnership network, a member of the Russian CCI Council on customs policy, lawyer. TOPIC: External economic (customs) audit
  • M.SMITYUKH, Deputy General Director of JSC InVest Multimodal TOPIC: Customs inspection: how to provide for risks when sending goods and can they be excluded altogether?

 

AUGUST 29

(Tuesday, 10:00 am-6:00 pm)

 

Topics of the day: Building effective production. Market needs and product promotion.

 

10:00 am – 12:00 pm

 

PRACTICUM “Increasing the efficiency of the enterprise and optimizing production processes”

 

Issues for discussion:

 

  • Automation of production.
  • Technologies and equipment
  • Programs for designing and modeling clothes
  • Features of effective management of the production process

Participants:

 

  • ANDREI CHURAEV, Director of Bosco MANUFACTURE

TOPIC: “The practice of using production automation systems”

  • Representative of OOO KOMTENS (to be confirmed). TOPIC: “Software and equipment for automation of design and technological preparation of sewing and knitting production”
  • ERNA BARKANS, Development Director, SC “Knit” TOPIC: “Integrated solutions for the technical equipping of sewing enterprises as one of the important factors for increasing labor productivity and efficiency in production”
  • SERGEY MOLYAVKO, Co-founder, ShareCloth.com, TOPIC: “Advanced 3D technologies for sewing machine automation. Modeling clothes in 3D as a tool to accelerate communication and reduce the cost of the process “
  • Representative of SportTex, TOPIC: “Modern technologies and solutions in the production of clothing”

12:00 pm – 13:30 pm

 

PRACTICAL SESSION on raw materials and fabrics “Opportunities for printing and processing fabrics in Russia. Solutions for fast-fashion and suppliers of raw materials »

 

Issues for discussion:

 

  • Possibilities of production and purchase of fabrics inside the country
  • Printing on fabrics in Russia and technology processing fabrics
  • Suppliers of raw materials

LECTURE FROM THE PARTNER OF THE Fashion Factory School PROGRAM

TOPIC: “Master class on printing fabrics in Russia and processing of fabrics”

  • Types of printing, their pros and cons in production and care
  • Drawing preparation, file requirements
  • The timing and cost of printing on synthetic and natural fabrics in Russia, Europe and Asia

Participants:

ANATOLY KUTNYAKOV, General Director of GC Mercury Tex Co, TOPIC: Unique technologies for printing on fabrics and material processing for sewing companies

1:30 pm – 2:30 pm

 

ANALYTICAL SESSION “The market of consumption of light industry products. Statistics and forecasts »

Issues for discussion:

  • Current situation in the market.
  • Purchasing power, statics.
  • Features of consumption of light industry products
  • Forecasts and prospects
  • New approaches and working methods in the current situation

Participants:

  • INGA MIKAYELYAN, Head of the RBC Market Research Analytic Group TOPIC: “Fashion-retail market. General state and prospects »
  • NATALIA CHICHENOVA, chief consultant of Fashion Consulting Group on business technologies in retail TOPIC: “Market for consumption of light industry products”

Questions on the topic:

  • New target audiences of the modern market and consumer audience
  • New habits of Russian consumers
  • How to form assortment in accordance with the target audience

 

2:30 pm – 4:30 pm

 

LECTURES AND DISCUSSIONS “Creating and promoting of the brand in Russia”

 

Questions on the topic:

  • How to create your own brand
  • Stages and basic rules for creating and promoting a brand
  • Complexities of brand development in Russia and the best practices of Russian brands
  • How to find your niche
  • Marketing for clothing manufacturers
  • Prospects of Russian brands in Russia and abroad
  • Effective promotion methods

LECTURE FROM THE PARTNER OF THE PROGRAM. ANNA LEBSAK-KLEIMANS, General Director of Fashion Consulting Group. TOPIC: “Creation and promotion of the brand in Russia. Successful cases and practical experience”

 

Questions about the topic:

 

  • What is a brand in the fashion industry
  • Manufacturer of clothing: from trade mark to brand
  • What is a brand-book and what is it for?
  • Russian brands: best cases
  • “Made in Russia” – how the attitude to domestic brands has changed and how to use it competently
  • Promoting the brand in the modern context – new channels of communication

 

Participants:

  • GENNADY SUVOROV, general director of the “Elena Shipilova” fashion house. TOPIC: “Marketing in the clothing industry: the example of the creation and promotion of the Elena Shipilova brand”.
  • VALENTINA MIRONOVA, Director of the Lady Charm Network TOPIC: “The experience of the development of the Russian brand Lady Charm, the production of clothes for women plus size”

PRACTICAL from PR-specialist of an international level ANNA JACKSON-STEVENS (Anna Jackson-Stevens). TOPIC: “Effective PR tools for brand promotion. Brand as a person»

 

Questions on the topic:

 

  • How to distinguish a brand and create your own brand character
  • How to understand your target audience
  • The role of creativity and brand identity
  • What is in the promotion and what tools give the best result
  • Experience of international and Russian practice

 

 

PRACTICAL from a specialist MIKE MIKKELBORG, Business Efficiency Director FMG, Business Development Director Melon Fashion Group TOPIC: Secrets of creating and promoting a successful brand.

 

Participants:

 

  • YURI ANDREYANOV, Director of the VICTORIA ANDREIANOVA FASHION HOUSE
  • ZUHRA ISMAGILOVA, Director of the Ufa Knitting Factory
  • VLADISLAV GRANOVSKY, President of Vassa & Co

AND OTHER SUCCESSFUL PRODUCTION COMPANIES AND RUSSIAN BRANDS

4:30 pm – 16:00 pm

 

LECTURE FROM THE PARTNER OF THE PROGRAM. Fashion Factory School

TOPIC: “Effective methods of promotion. Promotion in social networks, Instagram »

 

AUGUST 30

(Wednesday, 10:00 am – 6:00 pm)

 

Topics of the day: Sales, sales channels.

10:00 am – 11:30 am

MASTER CLASS “The formula for success in the Internet marketing”

IRINA BORODAVKO, Head of Tom Soyer Marketing Agency, Business trainer

Questions on the topic:

  • Creating an online store
  • Experience with online stores, marketplaces and trading platforms
  • 5 effective components of Internet marketing in the light industry: a selling web site, competent contextual advertising, “white” SEO-optimization, running social networks and e-mail marketing
  • How to set up (basic) effective Internet marketing in the light industry and get a guaranteed result in the form of sales growth of 30%.

11:30 am- 12:30 pm

 

MASTER CLASS “Organization of trade through an online store.”

Organizer: Express RMS.

Questions on the topic:

  • A successful online store in the field of trade in textiles. Practice from practice: the experience of a successful online store on the example of the company leokid.ru
  • Full cycle of processing orders from the “basket” on the website of the online store before delivery to customers.

Participants:

  • MARIA KULIKOVA, co-founder of the online store
  • KONSTANTIN YAKUNIN, Of Tech.Sc., CEO of ExpressRMS

 

12:30 pm – 2:00 pm

 

MASTER CLASS “Secrets of the profit of retail stores”

ELENA REGAK, a professional practitioner, the founder of the only specialized school for companies and entrepreneurs of shops of underwear & pantyhose, clothes

 

Questions on the topic:

  • To whom we sell. To whom we think we are selling. To whom we want to sell
  • How to make a portrait of an ideal customer
  • How to compile an USP and analyze competitors
  • How to quickly increase online and offline sales
  • How to quickly win customer loyalty
  • Not material motivation of clients
  • How to write interesting posts and receive feedback from customers

2.00 pm – 15.30 pm

 

MASTER CLASS from business consultant of international level

 

MIKE MIKKELBORG, MFG business Efficiency Director, Melon Fashion Group Business Development Director

 

TOPIC: “How to meet the requirements of professional Russian and international retailers. Methods of work and world experience in implementing successful schemes of interaction between market participants (manufacturer and retailer) in China, Myanmar, Turkey and the United Kingdom”

 

Questions on the topic:

 

  • Secrets of effective enterprise management
  • Optimization of production costs
  • Best international practices
  • How to work with networks and brands?

3:30 pm – 6:30 pm

 

SECOND TRADE AND PURCHASING SESSION OF LEGPROM AND TRADING NETWORK PRODUCERS

 

 Within the framework of the TPS, a discussion on best practices and the main problems of interaction is planned

 

  • How to find a reliable supplier of PL
  • The problem of creating a collection for PL – the task of the factory and the customer
  • Experience of networks and manufacturers
  • Conditions and features for successful cooperation

 

 

Leading trade networks will take part in the session: Familia, Glance, SELA, Finn Flare, O’stin, Baon, Forward, Modis, Ikea, Victoria Andreyanova House, Tvoy dom, METRO Cash & Carry, Maria Ra, as well as domestic light industry manufacturers.

 

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* The program is subject to change

Please send the applications for participation in the events of the Business Program to: info@souzlegprom.ru, tel. (495) 280-15-48 (Resp: Igor Ulyanov)